United States of America’s 44th President Barack Obama and the production company ATTN: announced Friday they are teaming up to launch a five-part video series that highlights some of the biggest themes from the former president’s new memoir, A Promised Land.
“In my new book, A Promised Land, I share the story of what inspired me to pursue public service and the ups and downs in my first few years of my presidency, but I wanted to share some of the most important moments with you. That’s why I’m teaming up with ATTN: for a new series talking about some of the biggest moments that defined those years for me,” Obama said in a Friday morning video launching the series.
He is releasing Instagram Reels and in the first, posted Friday, Obama recites lyrics from Eminem’s 2002 Oscar and Grammy awards winning hit “Lose Yourself” — which, Obama writes in his memoir, helped pump him up on the 2008 campaign trail.
“When I needed inspiration on the presidential campaign, I often turned to music,” Obama said, reading a passage from his book. “It was that got my head in the right place.” Not just Eminem but JAY-Z‘s “My 1st Song.”
Barack Obama cites some Eminem lyrics from "Lose Yourself" in a new video about his book. pic.twitter.com/8T7idRz27N
— Eminem Media (@EminemMedia_) December 12, 2020