BIG Sean is hired as Detroit Pistons’ creative director of innovations

Heading into the 2020-21 NBA season. Detroit Pistons announced that they’ve hired rapper Big Sean as their new creative consultant. Role in which he will counsel the team on merchandise design and in-game experience.

Big Sean’s  real name is  Sean Anderson and was born in California but raised in Detroit . His most recent album, labeled Detroit 2, was released in September. The Detroit legend has mentioned city’s impact on him many times. “I want people to feel the roots of Detroit—the undeniable soul, that unbreakable spirit” he mentioned in September and  explained, that his latest album is an attempt to help people understand Detroit better.

Elements of the deal between the Pistons and the Detroit rapper were not disclosed, but consulting role is a part-time, non paid  position and The partnership is effective with the announcement. The relationship is likely be  similar to the one between the Toronto Raptors and  Drake, who signed on as a team ambassador in 2013.