In November, Flo Milli starred in a Beats by Dre commercial in support of their Flex That holiday campaign. Per the official campaign description from Beats:
To promote its recently launched Beats Flex wireless earphones, Beats by Dr. Dre presents its new campaign FLEX THAT, made up of a series of vignettes—each starring influential Black, Gen Z talent who continue to take a stand against racial inequality while inspiring youth around the world to bravely challenge norms, push boundaries and celebrate their identities.
Today Flo Milli started trending because some fans on the twitter rediscovered her Beats By Dre television ad from 2020 thanks to a repost and shared their opinions on its messaging.
— Jay Dior (@cmonglue) January 3, 2021
Many were stunned to see Milli dancing to her 2020 Snoop Dogg-interpolating “May I” single in front of a confederate statue in Alabama, while others could not grasp how the headphone giant green-lit the commercial in the first place.
I just want to know how many people sat at a table and decided that Flo Milli x Beats By Dre commercial was a good idea.
— AD. (@AhmadDavisPR) January 4, 2021
Tweeted Ahmad Davis – public relations director.
Listen I love Flo Milli, but they set her up with this one. Why tf would she randomly break out dancing in front of a confederate statue and what does “flex that clap back” mean? 😭 https://t.co/PLyXZ16lfj
— F. (@SolanasChanel) January 4, 2021
flo milli in front of that statue https://t.co/pUSy3LSwRe
— ً (@aivlysarymit) January 4, 2021
I am not holdin flo milli accountable for that mess!! As far as I’m concerned she had no parts pic.twitter.com/vSynkzWt8K
— purrrr (@YannaTheGoddess) January 4, 2021
The commercial has already been compared to the 2017 Pepsi ad featuring Kendall Jenner which was accused of trivializing the Black Lives Matter movement.
Watch Pepsi & Kendall’s cooperation below: