Eminem’s “Higher” kicked off one of the biggest sporting events of the year ‘the college football national championship’ game between Ohio state and Alabama state on Monday.
This track is turning out to be the biggest sporting anthem of 2021, this is being used by ESPN to promote UFC fight between Conor McGregor and Dustin Poirier too. Higher is 9th track on the recently released Music To Be Murdered By deluxe side B edition. Fans are pumped to hear the song being used for the event and took to social media to express their appreciation towards the song.
— Marshall Mathers (@Eminem) January 12, 2021
Here are some fan reactions:
Yasss! Get that sports promo. Higher needs to be the next single it’s so fire pic.twitter.com/UcWJW99G78
— yani ♡ (@shadyfenty_) January 12, 2021
What’s this? 😲 “narrated by Eminem?” ❤️ love to see and hear you out there and promoting your sh!t. Plus I know how much you love 🏈
— Kat (@thugpoetry313) January 12, 2021
bro release it as single, get it on playlists/radio and drop a video for it…Higher is an anthem!
— Shady Times (@ShadyTimes) January 12, 2021
Higher promotion + an Em narration? LETS GO! 🙌🏽🔥 pic.twitter.com/vNvnyulHOP
— rene’ PISSEDOFFERSON💅🏽 (@renextonedeaf) January 12, 2021
Higher is the biggest sports anthem
— EMINƎM HUB (@Shadyinfo) January 12, 2021