“The Official Snack of Hip Hop” presented new Sweet Chilli Lemon Pepper-flavored potato chips as part of a multi-product brand cooperation between the self-described “biggest boss that you seen thus far” and the food company. The arrival of the snack also marks the start of a multi-product brand partnership with Rick Ross. The South Florida native is the head of Maybach Music Group. Rozay also owns several Wingstop and Checkers franchises.

“Our partnership with Rick Ross marks an exciting time for the Rap Snacks brand as we continue to expand nationally and bolster our distribution footprint. Rick Ross’ business acumen and contribution to the culture is the perfect recipe for what we’re developing next, as we introduce new flavor profiles and innovative products,” said James Lindsay, CEO of Rap Snacks.

Previously, Rap Snacks produced packaging that features Migos, Cardi B, Lil Yachty, Boosie, and more.