Last year, on November 19th, Bacardi rum has announced it is challenging rum fans around the world to find their rhythm and do what moves them through song, dance, and the power of “Conga” as part of its latest campaign, “Conga Feat. You.” Reimagining the song that catapulted Miami Sound Machine’s Emilio and Gloria Estefan to international stardom, Bacardi is calling on music and dance enthusiasts across the globe to join the world’s most awarded rum as they embark on the first-ever remake of “Conga” Featuring Meek Mill, Leslie Grace, Produced by Boi-1da, reintroducing the Latin pop track to a modern audience.
Yesterday, (Jan. 23), Leslie Grace surprised fans with Instagram post
“Throughout the course of this past year, despite the gloom that overshadowed many of our days, I was so blessed to work day in and day out with people I love and respect on a project that made us all dance! For decades, “Conga” has been the soundtrack to our celebrations thanks to the greats @gloriaestefan, Miami Sound Machine, and @emilioestefanjr! Now more than ever, if you’re above ground, life calls to be celebrated and I am personally honored to have written the re-imagining of this classic with @meekmill, @boi1da and @bacardiusa for all of you to party to in 2021!!! 6 year old me’s head is spinning!!!!🤯” – wrote Leslie.
We can definitely say that Bacardi’s “Conga Feat. You” campaign continues.