In 2020, Lil Nas X teased that he was working on new songs. Now, the artist has teased the song again. This time, in a commercial. The video is a continuation of computer and software company Logitech’s broader campaign focused on artists and activists of all kinds who are using Logitech equipment to create artwork, podcasters creating audio content, coders creating programs and more.
“We defy genres, algorithms and entire industries.
“See we defy that little voice that says ‘Oh no you can’t’ with a roar back that says ‘Oh yes we will’.
“Because to create the future, we must defy the logic of the past. We must defy logic.” – Nas narrates in the ad.
“I got my start posting my songs and videos on social media; it opened up the world to me, Logitech and I both want to support creators who are not afraid to be themselves, who need to speak their mind and share their passion.” – said Lil Nas X.
The 60-second video also features visual artists musician Yvette Young, YesYesNo, makeup artist Kimberley Margarita, light artists NONOTAK and others.