Jay-Z partners with Moet on his luxury champagne brand Armand de Brignac

Hip Hop mogul and entrepreneur Jay-Z has announced partnership with  Moet Hennessy . LVMH’s Moet Hennessy has bought 50% stakes on Jay-Z’s owned Champagne brand Armand di bragnac.

Fans might remember back in 2006 Jay-Z boosted Armand di bragnac after promoting it on his music video “Show Me What You Got”. Later in 2014 Hov brought the brand known for its “Ace of spades” insignia. In 2019 the brand has reportedly sold 500,000 bottles globally.

 

Jay-Z appeared on CNBC to talk about the partnership

“I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father [LVMH CEO] Bernard Arnault and Philippe Schaus, at my home in Los Angeles. It is a partnership that has felt familiar the entire time. We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further.”