J. Cole’s latest album “The Off-Season” was released with an amazing reception from fans earlier this month, and today Cole has decided to release another music video off the album for the song “a p p l y i n g . p r e s s u r e”. Cole also released a documentary with same title few days before the release of album.
New York emcee Dave East makes a special appearance in middle of the video as Cole has given shoutout to Dave East with the lyrics “My latest speeches sound like they was released by David East (What up, East?) .
Song itself was a topic of discussion among hip hop listeners especially for Cole’s notable bars “If you broke and clownin’ a millionaire, the joke is on you”. applying.pressure debuted at #13 on Billboard Hot 100’s latest chart update this week. Watch the music video below