Kendrick Lamar’s long-awaited album ‘Mr. Morale & The Big Steppers’ is finally out in the world. Just the day before the album was scheduled to be released Kendrick was spotted in Accra, Ghana with his spouse Whitney Alford.
Kendrick Lamar visits Ghana ahead of his album releasing tonight🇬🇭 pic.twitter.com/Mjn0Rzk8FS
— Hiiipower – TDE News (@hiiipowers) May 12, 2022
For the next few days, Kendrick could be seen visiting Freedome SkatePark with his daughter, long-time friend Dave Free and also playing football with locals. Kendrick Lamar along with Spotify also hosted an album listening for Mr. Morales and The Big Steppers where the Ghanaian musicians Stonebwoy, Black Sherif, and more were invited as special guests.
— Spotify (@Spotify) May 15, 2022
Kendrick Lamar playing football with kids in Ghana ⚽️ pic.twitter.com/onjjLtoOla
— Hiiipower – TDE News (@hiiipowers) May 15, 2022
A recent post by the Diaspora Affairs Office Of the President, Ghana it’s made clear the significance of Kendrick Lamar’s visit. The post which includes Kendrick’s pic in the office with Deputy Director Nadia Musah plus his visit to Freedom SkatePark reads “Rapper Kendrick Lamar is in Ghana shooting a documentary for his just-released album.”
According to the same post, Kendrick has done an interview at the office as well. “This visit is significant because we encourage the Global African & Afro Descendant family to recognize Ghana as the ‘gateway to the ‘motherland” or ”the Black Mecca” the post later reads.
It should be noted that Kendrick hasn’t done any interviews or magazine photo shoots leading up to the release of his album or after it so far which is a different roll-out in Lamar’s career. On the other hand, the initial impact of the album has been great as it’s on its way to debut with the largest first-week numbers for any album released this year so far.