Busta Rhymes crowns Kendrick Lamar as best music video creator

New York’s own legend Busta Rhymes sat down with Billboard to discuss his latest released project “The Fuse Is Lit Ep” , just concluded “NY State Of Mind” Tour with other legends Nas, and Wu-Tang Clan. 50-year-old Rapper also discussed Missy Elliot and his impact on creating visually impactful music videos also praising Kendrick who’s currently taking on their mantle.

Busta Rhymes reflected on making music videos in the 90s as compared to now “It really starts with the vision and thinking outside of whatever was considered the norm, which was easy to do when you were never the norm to begin with. But then to be able to find an incredible director that knows how to help you execute that.”


Busta was then asked which was the last music video that impressed him and which artist is currently taking the mantle that he and Missy Elliot built.  Conglomerate Rapper responded by saying “What was the name of Kendrick’s joint over the Marvin Gaye sample? “The Heart Part 5.” That video was special, and they set a bar for the new generation when it came to the revolutionary visual impact that me and Missy were always successful at executing. The balance of simplicity and complexity in it is so incredibly powerful, and that’s not an easy balance to find. I’m still looking to see who will come up with some s–– that’s gonna f— with that. So visually, I’m giving Kendrick the crown. And that’s just one of the many things that Kendrick gets the crown for from me right now. Read the full interview here 

Grammy-nominated music video “The Heart Pt. 5” which is directed by Dave Free and Lamar sees the Compton icon turning into six modern African-American figures Will Smith, Nipsey Hussle, OJ Simpson, Jussie Smollett, Kanye West, and Kobe Bryant through deep fake technology.

Back in 2018, Kendrick Lamar said in an interview praising Busta Rhymes and Missy Elliot for being an inspiration “we’d be watching Missy Elliott videos back in high school, and Busta Rhymes videos. They were always big inspirations.”