Young Thug’s latest album titled Business Is Business has been one of the most discussed releases of 2023 so far.
Many expected that public drama about ongoing YSL RICO trial would turn into big sales numbers for Thugger. Earlier, Hits Daily Double released a projection and according to the platform the album was expected to sell around 110k in its first week of release.
That debut would have made it the second biggest debut for a rap or hip-hop album this year, behind Lil Durk’s Almost Healed album which did 125k in his first week. Now, an updated projection has dropped the album’s expected sales down to just 87k and might drop even more in the coming days.
That is a VERY significant drop in sales for Young Thug. Part of what makes that so interesting is how close it brings him to fellow YSL rapper Gunna. Gunna’s new album a Gift & a Curse debuted at #3 on the Billboard 200 and sold 85k in its first week.
The two albums have frequently been compared following Gunna’s reported snitching as a part of his YSL plea deal. Some saw Gunna’s 85k as underwhelming since it’s Gunna’s lowest debut yet. Now, Young Thug seems to be headed for similar numbers with his new album.
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