The next generation of rap royalty is beginning to step into the spotlight, and this time it’s led by North West. The daughter of Ye is credited as the producer behind a new track titled “Justswagup,” performed by Mag!c alongside Lil Novi — the son of Lil Wayne. While conversations around nepotism in music are inevitable, this moment feels far less like industry maneuvering and more like kids simply enjoying the act of creating together.
What truly stands out is North’s role behind the scenes. Instead of grabbing the mic, she’s exploring production, showing early creative instincts and a genuine curiosity about how music is built. Given her lineage, it’s not entirely surprising, but it’s still impressive to see that interest already translating into real projects.
Lil Novi has been steadily carving out his own lane over the past few years, and teaming up with Mag!c only adds to his growing momentum. “Justswagup” doesn’t sound forced or overly polished — it captures young artists experimenting, finding their voices, and having fun in the process. That authenticity feels refreshing in an era often driven by manufactured virality.
And honestly, it’s kind of adorable. Watching these kids draw inspiration from their legendary parents while forging their own creative paths feels organic and exciting. If this is a glimpse of hip-hop’s future, it’s off to a promising — and surprisingly wholesome — start.